Sir Richard Branson achieved the impossible by being in two places at once, as he was digitally downloaded into Virgin’s flagship London Megastore, using the very latest state of the art 3D holographic technology. Sir Richard magically appeared at the launch of the new Virgin Digital service using the Musion Eyeliner System.
Filmed with a degree of transparency to make him appear as a hologram, the holographic phenomenon gave him the chance to deliver the London press conference in ‘virtual’ person, despite him being thousands of miles away on Necker Island, his private Caribbean retreat. Commenting on his download experience, Sir Richard said: “Having a virtual self has been amazing and has certainly made diary arrangements easier to plan. Seeing as Virgin is going digital, I thought it highly appropriate to do the same.”